if you scratch my back, i will eat your sandwich.

i hate advertisements. but, because god hates kittens, especially the really cute ones, they are a part of our every day life and we can't escape them.

so as you can't escape them, then at least have an input into what you would like to see.

yesterday i was doing stuff. it was fun. when i say fun, i mean mind numbingly boring. and while being mind numbingly bored, i had a misfiring synapse that stimulated a part of my brain seldom used, thus giving me a genius idea of untold proportions…which has probably been thought of a thousand times over.

over time, fertilisers…erm…advertisers will need to come up with more and more ideas to keep us interested (and when i say interested, i mean to watch the TV ads rather then jamming a fork in your eye during the ad breaks). so i have one. advertise a totally different product to the one you are selling.

genius huh?!

but stay with me. this is not as mad as it seems. say for instance a kebab shop. no person with a sober brain generally eats kebabs. but once the wonders of alcohol are introduced in to the system, it is kebabs all round. you can't possibly advertise a kebab to a sober person, but a person with a love for alcohol…well…

this could work on so many different products. unfortunately, all the ones in my head seem to revolve around alcohol.

kebab shops - advertise beer. show a before alcohol shot of the kebab, then a “several pints later on the walk home” shot. that same kebab now has a sparkly glow and is being eaten by a bikini clad woman.

fatty foods (bacon, sausages etc) - advertise beer. get in to the mind of the viewer how good that next morning fry up is when you have breath like a randy elephant.

even makers of bread can get in on this. advertise beer. show how good a bacon roll looks the next morning, or how when you go home but not via the kebab shop, that jamming a ton of carbs in your body before you lay down ready for the room to spin can have good effects on your overall well being.

the list is almost endless.